If you are a small business owner, you may be noticing the need for a change in your digital marketing strategy. Or maybe you don’t have one yet at all. It can be a little daunting to think about at first, and many small business owners have no idea what to expect or where to …
Managing Your Digital Marketing Expectations (as a Small Business Owner) Read More »
Many businesses have put a lot of time and effort into finding ways to draw attention to their business, but find that their conversion rates are still low while the bounce rate is much higher than they would like. If you’re one of those, then you’re probably here looking for some solutions to implement without …
“Personalization” has become a bit of a buzzword in the world of digital marketing, and rightfully so. In the past few years, the whole concept of personalized marketing strategy has completely blown many ideas of old fashioned marketing out of the water. Marketing is no longer a one-size-fits-all deal. It never was, really, but now …
The 4 Cs of Personalization in Your Digital Marketing Strategy Read More »
In the past, blogs were for the lifestyle junkies, the travellers, and the chronically expressive people who needed an outlet (which is great!). But now, they’re for the businesses as well, except they mean something a little different. In a previous post, we established the importance of creating good content for the sake of your …
How to Write an Effective Blog Post for Your Business Read More »
Digital Marketing has been a buzz term for the last several years. Starting out, it stirred up a lot of questions, but now, it is such a normal part of our everyday lives that we only question it when it is our job to implement it. We don’t think twice about seeing an online ad …
In order to be effective in writing a post about content marketing, we first have to establish a basic foundation. We will get to why content marketing is important and what it means for you, but first: What is content marketing? The What of Content Marketing Content marketing is, in short, a type of marketing …
As a digital marketing agency that utilizes The Almighty WordPress, one of the questions we hear most often is, “Why WordPress?” (Here, we are referring to WordPress.org, the software, rather than WordPress.com, the hosting service. If you are confused about the difference, read this great post that explains everything.) In other words, “Why not use …
7 Reasons You Should Definitely be Using WordPress for Your Website Read More »
Hello, small business owner! You’re probably here because you are feeling a little apprehension about digital marketing and how (in the world!) you should incorporate it in your small business. Well, let me start by saying that just because you are small doesn’t mean you have to settle for small results. Maybe you have a website, …
5 Digital Marketing Mistakes You Might be Making as a Small Business Read More »
Digital marketing is the most effective method for generating business online. Rather than interrupting prospects in order to promote your own visibility with unwanted marketing messages, digital marketing attracts prospects to you by providing relevant, helpful content, the kind they search for on Google. Though digital and inbound marketing have been a hot topic for …
Wake Forest University Wake Forest University has been ranked in the top 30 in national universities by U.S. News & World Report for 21 consecutive years. We developed a campaign around the theme of “Summer in the Forest” to encourage more high school students and local students from other universities home for the summer to …