personalization in content marketing

The 4 Cs of Personalization in Your Digital Marketing Strategy

“Personalization” has become a bit of a buzzword in the world of digital marketing, and rightfully so. In the past few years, the whole concept of personalized marketing strategy has completely blown many ideas of old fashioned marketing out of the water.  Marketing is no longer a one-size-fits-all deal.  It never was, really, but now …

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