Adding a blog to your website is an incredibly useful, but often overlooked, marketing tool. Blogs not only help boost SEO and generate more website traffic, but they also help you engage with and educate your customers on a more personal level. Here are 10 reasons you should invest time and energy into a blog …
Managing a website nowadays isn’t as easy as it once was. With millions of sites now listed in search engines, the competition is fierce, and it’s growing by the day. However, by identifying areas where your competitors are slacking with their SEO skills, you can gain an advantage and rise to the top of the …
Should I Update My Website? 5 Reasons Why It’s Critical. Read More »
As you know, last week the President provided guidelines on opening up the economy in three phases, and governors across the country are making plans now for their states. While we don’t know exactly when that will happen for us yet, we do know it is coming soon, and you want to be ready …
It’s Coming: The Lockdown Is Going To End. Will You Be Prepared? Read More »
It’s a global pandemic. Life has changed. Some businesses are being hit hard. Others, not as hard and others somewhere in between. When life and business get turned upside down, it’s natural to go into “hunker down” mode. It’s understandable to want to cut all expenses and anticipate the worst. None of us should feel …
Why It’s Not a Good Idea to Abandon Your Marketing Efforts During a Global Pandemic Read More »
We understand that for many business owners there is reason for concern about the COVID-19 pandemic. Because of this, we have researched, put our brains together, and come up with some action plan ideas for businesses on maximizing the now and preparing for the future. Inevitably, this coronavirus crisis will pass, and while it is …
If you’re getting calls for your contractor company, way to go! That means that whatever marketing efforts you are making right now are working! Things like social media strategy, PPC, SEO, Google reviews, etc. will all help generate leads for your business that turn into phone calls, but are you increasing your chances of conversion …
What to Know: Call Tracking in Contractor Marketing Read More »
SEO (Search Engine Optimization) is a challenge. There’s no sugarcoating it. It takes a lot of strategy and intention, and sometimes there is as much room for mistakes as there is for potential. Having said that, being aware of what NOT to do goes a long way in getting it right; so here are 5 …
When talking about branding, you’re talking about giving your company a personality, which is why it’s so important. Home improvement branding should feel genuine and personal. Ultimately, you should be welcoming prospects to connect with your company, and whether visual or textual, branding is the initial factor in that. Want to watch a video instead? …
Very few businesses start out working with a digital marketing agency. In fact, many don’t prioritize digital strategy for quite some time, and when they do, they start out trying to do it themselves. We hear it so often when onboarding new clients: “Well, we were trying to do it ourselves…” Usually followed by something …
Writing copy for your roofing website that isn’t boring or generic is hard. It’s true. Where do you start? How detailed should you be? What will get people’s attention? When talking about content, we could go in depth on content marketing or the value of blogging, etc., but for this post, we are going to …
Writing Website Copy for Your Roofing Company (That Converts!) Read More »