It’s a global pandemic. Life has changed. Some businesses are being hit hard. Others, not as hard and others somewhere in between. When life and business get turned upside down, it’s natural to go into “hunker down” mode. It’s understandable to want to cut all expenses and anticipate the worst. None of us should feel …

Why It’s Not a Good Idea to Abandon Your Marketing Efforts During a Global Pandemic Read More »

We understand that for many business owners there is reason for concern about the COVID-19 pandemic. Because of this, we have researched, put our brains together, and come up with some action plan ideas for businesses on maximizing the now and preparing for the future.  Inevitably, this coronavirus crisis will pass, and while it is …

Online Marketing During the COVID-19 Crisis Read More »

If you’re getting calls for your contractor company, way to go! That means that whatever marketing efforts you are making right now are working! Things like social media strategy, PPC, SEO, Google reviews, etc. will all help generate leads for your business that turn into phone calls, but are you increasing your chances of conversion …

What to Know: Call Tracking in Contractor Marketing Read More »

SEO (Search Engine Optimization) is a challenge. There’s no sugarcoating it. It takes a lot of strategy and intention, and sometimes there is as much room for mistakes as there is for potential. Having said that, being aware of what NOT to do goes a long way in getting it right; so here are 5 …

5 SEO Mistakes You Might Be Making Read More »

When talking about branding, you’re talking about giving your company a personality, which is why it’s so important. Home improvement branding should feel genuine and personal. Ultimately, you should be welcoming prospects to connect with your company, and whether visual or textual, branding is the initial factor in that. Want to watch a video instead? …

How to: Home Improvement Branding Online Read More »

Very few businesses start out working with a digital marketing agency. In fact, many don’t prioritize digital strategy for quite some time, and when they do, they start out trying to do it themselves.  We hear it so often when onboarding new clients: “Well, we were trying to do it ourselves…” Usually followed by something …

Why Work With a Digital Marketing Agency? Read More »

Writing copy for your roofing website that isn’t boring or generic is hard. It’s true. Where do you start? How detailed should you be? What will get people’s attention? When talking about content, we could go in depth on content marketing or the value of blogging, etc., but for this post, we are going to …

Writing Website Copy for Your Roofing Company (That Converts!) Read More »

As someone in the remodeling industry, you know the importance of upholding a good reputation. If you do poor quality work or if you do high quality work, word gets around fast.  This is true of your online presence as well, and probably even more so. One of the easiest, most convenient ways for someone …

How to Generate More Google Reviews for Your Remodeling Business Read More »

As a contractor, you understand the importance of every interaction with your clients or potential clients, and this remains true in contractor marketing. Why is face time important in contractor marketing? Unlike many other kinds of businesses, you are the face of your company in a more literal sense of the word. You and your …

3 Ways to Increase Face Time in Online Contractor Marketing Read More »

In our last blog article, we talked about Facebook and some mistakes you might be making if you are part of the home services industry. It seemed only fitting that we continue in the social media vein for this week and try to answer some questions you may be having about the third most popular …

Home Service Industry: Should You be Using Instagram? Read More »