digital marketing strategy

Preparing Your Digital Marketing Strategy for 2020: 5 Questions to Ask Yourself

2020 is almost here, and we’re all very keenly aware of it. It’s time to review the year behind and adjust for your digital marketing strategy in the year ahead, but where to even start? Trying to create a vision for the future without first analyzing what has brought you to the place you are …

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personalization in content marketing

The 4 Cs of Personalization in Your Digital Marketing Strategy

“Personalization” has become a bit of a buzzword in the world of digital marketing, and rightfully so. In the past few years, the whole concept of personalized marketing strategy has completely blown many ideas of old fashioned marketing out of the water.  Marketing is no longer a one-size-fits-all deal.  It never was, really, but now …

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