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Managing a website nowadays isn’t as easy as it once was. With millions of sites now listed in search engines, the competition is fierce, and it’s growing by the day. However, by identifying areas where

Do you think about marketing when you have projects booked up for the new few weeks, or even months? If you’re like many remodelers, probably not! But what happens when work starts to slow down and you don’t have enough new projects lined up to support your team?

  As you know, last week the President provided guidelines on opening up the economy in three phases, and governors across the country are making plans now for their states. While we don’t know exactly

It’s a global pandemic. Life has changed. Some businesses are being hit hard. Others, not as hard and others somewhere in between. When life and business get turned upside down, it’s natural to go into

We understand that for many business owners there is reason for concern about the COVID-19 pandemic. Because of this, we have researched, put our brains together, and come up with some action plan ideas for

If you’re getting calls for your contractor company, way to go! That means that whatever marketing efforts you are making right now are working! Things like social media strategy, PPC, SEO, Google reviews, etc. will

SEO (Search Engine Optimization) is a challenge. There’s no sugarcoating it. It takes a lot of strategy and intention, and sometimes there is as much room for mistakes as there is for potential. Having said

When talking about branding, you’re talking about giving your company a personality, which is why it’s so important. Home improvement branding should feel genuine and personal. Ultimately, you should be welcoming prospects to connect with

Very few businesses start out working with a digital marketing agency. In fact, many don’t prioritize digital strategy for quite some time, and when they do, they start out trying to do it themselves.  We

Writing copy for your roofing website that isn’t boring or generic is hard. It’s true. Where do you start? How detailed should you be? What will get people’s attention? When talking about content, we could

As someone in the remodeling industry, you know the importance of upholding a good reputation. If you do poor quality work or if you do high quality work, word gets around fast.  This is true

As a contractor, you understand the importance of every interaction with your clients or potential clients, and this remains true in contractor marketing. Why is face time important in contractor marketing? Unlike many other kinds

In our last blog article, we talked about Facebook and some mistakes you might be making if you are part of the home services industry. It seemed only fitting that we continue in the social

With well over 2 billions users, we would say that Facebook is a safe bet for your business. In fact, more than 80 million small businesses around the world utilize the Facebook platform to promote

If you are in the home services industry, your website is one of the most important aspects of your business. Why? Because in today’s online age, people associate the quality of your website directly with

Getting the most out of your digital marketing for your business means it must be very strategic, and you should always consider the ways marketing for your industry specifically plays into the strategy you develop.

With the fast approach of the New Year, we’re sure you have seen your fill of New Year articles, so we wanted to provide you with some simple digital marketing content that you can apply

2020 is almost here, and we’re all very keenly aware of it. It’s time to review the year behind and adjust for your digital marketing strategy in the year ahead, but where to even start?

If you are a small business owner, you may be noticing the need for a change in your digital marketing strategy. Or maybe you don’t have one yet at all. It can be a little

Many businesses have put a lot of time and effort into finding ways to draw attention to their business, but find that their conversion rates are still low while the bounce rate is much higher

“Personalization” has become a bit of a buzzword in the world of digital marketing, and rightfully so. In the past few years, the whole concept of personalized marketing strategy has completely blown many ideas of