If you are in the home services industry, your website is one of the most important aspects of your business. Why? Because in today’s online age, people associate the quality of your website directly with the quality of your services. In fact, a survey analyzed by HubSpot claims that 74% of prospects let a company’s …
Home Services Industry: What Should Be Included on Your Website? Read More »
Getting the most out of your digital marketing for your business means it must be very strategic, and you should always consider the ways marketing for your industry specifically plays into the strategy you develop. If you are looking for ways to make your digital marketing industry specific and you’re not sure where to start, …
5 Ways to Make Your Digital Marketing Industry Specific Read More »
With the fast approach of the New Year, we’re sure you have seen your fill of New Year articles, so we wanted to provide you with some simple digital marketing content that you can apply in the beginning of 2020 without upturning your entire strategy. At the rate of change in the digital marketing field, …
3 Simple Things to Be Aware of in Digital Marketing for 2020 Read More »
2020 is almost here, and we’re all very keenly aware of it. It’s time to review the year behind and adjust for your digital marketing strategy in the year ahead, but where to even start? Trying to create a vision for the future without first analyzing what has brought you to the place you are …
Preparing Your Digital Marketing Strategy for 2020: 5 Questions to Ask Yourself Read More »
If you are a small business owner, you may be noticing the need for a change in your digital marketing strategy. Or maybe you don’t have one yet at all. It can be a little daunting to think about at first, and many small business owners have no idea what to expect or where to …
Managing Your Digital Marketing Expectations (as a Small Business Owner) Read More »
Many businesses have put a lot of time and effort into finding ways to draw attention to their business, but find that their conversion rates are still low while the bounce rate is much higher than they would like. If you’re one of those, then you’re probably here looking for some solutions to implement without …
“Personalization” has become a bit of a buzzword in the world of digital marketing, and rightfully so. In the past few years, the whole concept of personalized marketing strategy has completely blown many ideas of old fashioned marketing out of the water. Marketing is no longer a one-size-fits-all deal. It never was, really, but now …
The 4 Cs of Personalization in Your Digital Marketing Strategy Read More »
In the past, blogs were for the lifestyle junkies, the travellers, and the chronically expressive people who needed an outlet (which is great!). But now, they’re for the businesses as well, except they mean something a little different. In a previous post, we established the importance of creating good content for the sake of your …
How to Write an Effective Blog Post for Your Business Read More »
Digital Marketing has been a buzz term for the last several years. Starting out, it stirred up a lot of questions, but now, it is such a normal part of our everyday lives that we only question it when it is our job to implement it. We don’t think twice about seeing an online ad …
In order to be effective in writing a post about content marketing, we first have to establish a basic foundation. We will get to why content marketing is important and what it means for you, but first: What is content marketing? The What of Content Marketing Content marketing is, in short, a type of marketing …