personalization in content marketing

The 4 Cs of Personalization in Your Digital Marketing Strategy

“Personalization” has become a bit of a buzzword in the world of digital marketing, and rightfully so. In the past few years, the whole concept of personalized marketing strategy has completely blown many ideas of old fashioned marketing out of the water.  Marketing is no longer a one-size-fits-all deal.  It never was, really, but now …

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7 Reasons You Should Definitely be Using WordPress for Your Website

As a digital marketing agency that utilizes The Almighty WordPress, one of the questions we hear most often is, “Why WordPress?” (Here, we are referring to WordPress.org, the software, rather than WordPress.com, the hosting service. If you are confused about the difference, read this great post that explains everything.) In other words, “Why not use …

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5 Digital Marketing Mistakes You Might be Making as a Small Business

Hello, small business owner! You’re probably here because you are feeling a little apprehension about digital marketing and how (in the world!) you should incorporate it in your small business. Well, let me start by saying that just because you are small doesn’t mean you have to settle for small results.  Maybe you have a website, …

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Client Spotlight: Shallowford Animal Hospital

Shallowford Animal Hospital Shallowford Animal Hospital, located in Lewisville, NC, provides excellent veterinary care for your dogs and cats. Dr. Kristopher Eads and his team treat your pets with loving care in every checkup, procedure or surgery. Dr. Eads purchased the existing practice from the former owner who was retiring. We rebranded the practice, created …

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