Digital Marketing

Marketing that gets results you can measure

We understand how consumers buy in today’s digital world. Most traditional marketing and advertising gets tuned out, skipped and overlooked. We build a solid digital strategy that attracts people to your brand, helps convert them into leads, and nurtures them down the sales funnel. Our inbound marketing approach delivers content for each stage of the buyer’s journey. 

You’ve probably heard the quote about traditional advertising, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” However, with digital marketing, we use data and analytics to test, measure and optimize your success—getting the results that you need. Contact us today for a free marketing consultation. 

Our Digital Marketing Process

We follow a proven four-step methodology.
Step 1: attract
Driving qualified traffic to your business using tactics such as blogging, social media and pay-per-click advertising.
Step 2: Convert
Converting anonymous website traffic into known leads using methods such as lead magnets, forms and calls-to-action.
Step 3: Close
Nurturing leads further down the sales funnel using such tactics as email and marketing automation.
Step 4: Retain
Turning customers into brand advocates using approaches such as upsell/resell, reviews and testimonials.

Our Digital Marketing Services

We use the latest digital marketing methods to tailor a strategy that gets results for your business.

Digital Marketing Strategy
We develop a solid marketing strategy that encompasses multiple channels and is designed to meet your goals.
Search Engine Optimization (SEO)
We help ensure your website is easily found in Google and other search engines for your relevant keyword phrases.
Social Media Marketing
We help create highly engaging and visual social media content and build your social media following.
Email Marketing
We create multiple touch points to nurture leads further down the sales funnel to become new customers.
Blogging
We develop content that attracts new visitors to your website and positions your company as a leader in your market.
Pay-Per-Click Advertising (PPC)
We drive targeted traffic to your website through effective pay-per-click channels such as Google Ads and Facebook Ads.
Marketing Funnels
We develop conversion paths to help take an anonymous website visitor through the funnel to become a customer.
Reporting
We use data and analytics to test, measure and optimize your digital marketing campaigns to their fullest potential.

Some Commonly Asked Questions

Sometimes businesses can be intimidated by moving away from traditional, outbound marketing activities that used to work well, but are no longer very effective in reaching today’s consumer.

Can you relate to any of these statements?

  • “I know marketing online is important, but there’s so much information out there I don’t know where to start!”
  • “I don’t know what I would blog about or post to social media.”
  • “Neither I nor my staff have time to write blog articles, do social media or send email newsletters!”
  • “I have a feeling our competitors are getting an advantage over us by being more savvy with their online marketing.”
  • “My competitors’ websites come up when searching Google, but we’re nowhere to be found.”
  • “We paid a lot of money for a new website, but it’s not actually getting any results!”


If any of these statements ring true for you, then you should consider hiring a digital marketing agency like us to help.

We get it. You want to know the bottom line—what’s it going to cost us?

According to this article on SBA.gov, if your business is generating less than $5 million in revenue and wants to grow, then spending 7 to 8 percent of your revenue is a good target for your marketing budget as a whole. And according to Forrester Research, companies averaged spending 35% of their marketing budget on digital in 2016 and were forecasted to increase this each year. 

What digital marketing will cost also depends on your company’s goals for the digital marketing program. As a general number: 

  • A company looking for moderate growth could expect to spend $1.5k–$2.5k per month. 
  • A company wanting more significant growth may expect to spend $2.5k–5k per month. 
  • A company with really aggressive growth goals could expect to spend $5k+ per month.

     

What we can tell you is that digital marketing costs about 61% less than traditional outbound marketing. So you’re getting much more bang for your buck with digital. Often we may recommend scaling back a little on your outbound spend (TV, print ads, direct mail, radio, billboards, etc.) in order to shift more dollars to digital, where you’ll get a higher rate of return. 

In short, digital marketing is actually an investment in your company, not an expense, and the money spent on digital should generate a net positive return on investment (ROI) over the long term. 

If you’re like most companies, you’re already wearing several hats and your team is probably stretched thin. There’s a slim chance someone in your company has the time to learn, develop and carry out an effective digital marketing strategy.

Sure, you could appoint someone to manage the company Facebook page and maybe write an occasional blog post. But can this person consistently handle:

  • Digital marketing strategy
  • Creating an editorial calendar
  • Blog writing, editing and promotion
  • Search engine optimization and link building
  • Managing multiple social media accounts
  • Creating content such as ebooks, whitepapers or guides
  • Creating call-to-action graphics
  • Building landing pages with lead generating forms
  • Creating and optimizing pay-per-click campaigns, such as Google Adwords and Facebook ads
  • Lead nurturing campaigns using marketing automation
  • Website design and development
  • Measuring and tracking marketing analytics
  • Not to mention hiring, training and managing enough staff to cover these different skillsets (plus providing benefits, office equipment, etc.).


What we’ve seen that works effectively for SMBs is to have a CMO or marketing director who is the internal driver of the overall marketing. That person thens works closely with a digital marketing agency like ours, who approaches relationships as a partnership, to support and help achieve company goals.

Larger corporate clients that have a small internal marketing department may tap us to help provide specific services to complement what the internal team provides.

Finally, in cases of a smaller company that doesn’t have the resources for a marketing director, we usually work directly with the business owner and fulfill the role of a CMO/marketing director and marketing team.

We understand the challenges companies face in marketing to today’s consumers. We are great at creative design, and we also know that design has to be partnered with solid marketing to achieve results.

It’s no longer enough to have an incredible-looking website. You need to attract qualified visitors to it through online search and social media. The website needs to convert those visitors into leads. You need to have a marketing system in place that nurtures those leads into customers. And you need for much of this system to be integrated and automated.

That’s the value we bring—merging the creative and the digital marketing together to achieve measurable results.

Think of us as an extension of your marketing department. For about the cost of hiring an administrative assistant, you can have our dedicated design and marketing team working to bring you new customers.

A few of the benefits we bring:

  • A single agency who is able to expertly handle your digital marketing and design
  • A single fixed monthly cost with our digital marketing retainer packages
  • Certified Inbound Marketing Professionals who have undergone extensive digital marketing training
  • More than 20 years experience

We believe in starting with a simple conversation. We take the time to understand your goals and challenges and see if we feel we’d be a good fit. No aggressive sales tactics. No having to enter the witness protection program to avoid pesky salesmen. Just a chat to learn more about your business, where you’re looking to take it, and how we might be able to support you. 

Schedule a free 30-minute consultation today

What Our Clients Say

Over the years we’ve had the honor of partnering with some amazing clients!
“Brown Creative has helped increase my sales by 71 percent from this time last year. Take the leap. That’s what I would say to anybody looking to hire them. Jump on it. It’s worth it.”
— Joe Hill

Premier Waterproofing

“We needed a stronger digital marketing presence and to reach new customers. Our business has grown across the board in the last two years and Brown Creative has been a strong partner in making this possible.”
— Bill Orr

Fence Builders

Darren Overfield
Darren Overfield
Overfield Leadership, Greensboro, NC
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“I worked with Brown Creative to redesign my corporate website and marketing collateral. My main objectives were to find a partner with the necessary creative chops, the technical expertise to design and build a modern website, and the people skills to listen and understand my needs yet push-back appropriately and contribute ideas and original thinking (not be “order-takers”). They exceeded my expectations on all three criteria. I enjoyed working with them and am thrilled with the results!”
Kathleen Deringer
Kathleen Deringer
Gastroenterology Associates of the Piedmont, PA
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Brown Creative has truly been one of the best experiences we have had working with similar firms! Dani and Lisa were a joy to work with! From the start, we were so impressed with their professionalism, knowledge, and follow-through. Dani went above and beyond providing assistance through every step of the way. Never once did we feel that we were bothering them or that our needs would not be addressed. They were great at offering suggestions and their vast experience definitely showed. We are so pleased and would not hesitate to recommend them to others!
Jake Speaks
Jake Speaks
Dynamic Machining X Manufacturing
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Brown Creative did a fantastic job on our website. They figured out exactly what we needed and made the process as painless as possible.
Sarah Blackburn
Sarah Blackburn
Curtis Media, Raleigh, NC
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“Neil and the Brown Creative team have been so wonderful to work with over the years on our design projects for print materials, posters and programs and also for our event websites for Curtis Media Group. Their design work is creative and most importantly, they are on-time and quick with any deadline. Great group to work with on our design projects!”
Beverly Hayes
Beverly Hayes
Homebuilders Association of Winston-Salem
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“Brown Creative provides a beautiful clean web design combined with top notch service. When you call with a request, you can be assured they will work with you to find solutions. We love our website and appreciate working with professionals in the industry who care about their customers.”
Dawn Eads
Dawn Eads
Shallowford Animal Hospital, Lewisville, NC
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“We had a great experience working with Neil and his crew at Brown Creative. They branded a new logo for our business, created a new website, and we are currently working with them on marketing. The turnaround time was quick and the design was fresh and modern, just like we wanted. I definitely recommend Brown Creative for launching a new business. I'm excited to continue working with them to market our business.”
Laurette Leagon
Laurette Leagon
Yadkin Valley Chamber of Commerce, Elkin, NC
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“In this ever-changing world of technology, we know it is vital to our Chamber’s success and sustainability to have the most up-to-date website possible. And that’s exactly what we got in a timely and fairly priced fashion from Brown Creative. Our website is more than just the face of the Chamber of Commerce. It’s the face of our members, so it’s imperative that we have a website that’s user friendly, accurate and conveys the appropriate image. They listened carefully and delivered exactly the product our members wanted and deserved.”
Christopher Brown
Christopher Brown
Apex Video Productions, Advance, NC
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“I highly recommend Brown Creative. They took our old website and created a really modern website that is beautiful and works great. They are an amazingly talented group of people that really care about their work and their clients.”
Rebel Good
Rebel Good
Surry Publishing Group, Mt Airy, NC
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“Neil is a talented and creative graphic designer with the highest professional standards. He has a facility for taking complex assignments/jobs and breaking them into easily manageable and understandable processes. I would not hesitate to entrust him with any design work, having utmost confidence that it would be delivered on time, on budget and with striking originality.”
Nick Antonecchia
Nick Antonecchia
United Plastics Corporation, Mt Airy, NC
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“Brown Creative's ability to really listen to our product strategy and convert it into creative websites, packaging, advertising, point-of-sale and SEO has resulted in the successful placement of these products with major retailers and distributors in the United States, Canada and Europe. They have no doubt created packaging that communicates and closes the sale at retail. Neil, you have made a significant difference in our efforts to build a new consumer products company for which we will be forever grateful. Thank you for all your creativity, on-time delivery, and, quality of work!”
Kevin Fuschich
Kevin Fuschich
GMAC Insurance, Winston-Salem, NC
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“Neil is a marketing whiz. I’ve seen him do great work in just about every marketing channel…print, web, packaging, etc. Design, messaging, web stuff, consulting… If you need help with your marketing, no matter the scope, I’d highly recommend Neil and the Brown Creative Group team.”
Brandon Uttley
Brandon Uttley
Go For Launch, Charlotte, NC
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“Neil is a rare talent, combining the skills of traditional print graphic design with advanced web design. More importantly, he is an astute observer of communications and helps clients utilize the best mix of online and offline vehicles. As an entrepreneur himself, Neil is also mindful of his clients’ budgets and ROI.”
Brook Corwin
Brook Corwin
Surry Publishing Group, Mt Airy, NC
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“Having worked with Neil on multiple projects for multiple brands, I can attest to the remarkable consistency, clarity, and quality of his design work. Neil’s designs can adapt to a wide variety of communications goals and objectives while maintaining the clean, colorful and user-friendly elements that distinguish all of his work.”
Denise Lyon
Denise Lyon
Lumini Bodyworks & Microspa, Elkin, NC
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“Thanks to Neil and his team for taking us to the next step in our business. We’re so proud now to tell folks about our website and other marketing materials…Neil really captured the image we wanted to present to our clients! We are getting lots of bookings from people finding our website! YAY!”
Michael W. Carels
Michael W. Carels
Carelli Studios, Vancouver, Canada
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“Neil has a very good appreciation for the finer details. I’m always impressed by the quality and attention he puts into his projects. His strong work ethic combined with his desire to please clients creates a very good working relationship. I highly recommend Neil as a trustworthy person to do deliver great work.”
Rebecca Zwar
Rebecca Zwar
Marketing Geeks, Michigan
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“It is always a pleasure to work with Neil. His enthusiasm, sensitivity and design sense, coupled with a deep knowledge of viral communications, makes him the perfect “go-to” design consultant.”
Leighanne Martin Wright
Leighanne Martin Wright
Foothills Arts Council, Elkin, NC
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“As executive director of the Foothills Arts Council, I was tasked with revamping their outdated website. I immediately went to Brown Creative to make the arts council vibrant, attractive and reflective of the great things the organization does. They created for us a gorgeous, user-friendly site!”
Dr. Scott Mills
Dr. Scott Mills
Carolina Hearing Doctors, Winston-Salem, NC
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“Neil and his team are great at creating a branded message and then spreading that message using a variety of marketing avenues. We have used them for print, web, email and then also creating an inbound presence that allows us to better interact with people who respond to our messages. They have a great creative eye and have been willing to work elbow to elbow with me on projects where I want a lot of input but also run on their with projects that I just don't have time for. I also appreciate their professionalism and humility — an uncommon combination in the marketing world today.”

FREE RESOURCE

The Ultimate Digital Marketing Checklist for Home Service Companies

Our checklist will help you identify what is missing from your current strategy and what you must focus on next to take your company to the next level. In this checklist, you’ll discover:

  • The key elements to drive more leads, calls & sales with your online marketing campaign
  • The elements that can work together to increase leads 3-10x!
  • Get these elements in place and you’ll be ahead of 95% of all your competitors
digital marketing checklist for home service companies