How many leads do you need to generate a sale? A lot of business owners focus on getting more and more traffic to their website. But what good is generating a ton of traffic if no one actually converts into a lead? In this blog post, we will discuss the importance of quality leads for your business!
What is a Qualified Lead?
What is a qualified lead? A qualified lead is somebody who has shown interest in your product or service. They are interested enough to fill out a form, share their email address with you, or they have called/emailed about an inquiry that they might have.
What makes someone a qualified lead? There are usually three criteria for determining if someone can be considered as a qualified lead. First, they have to have some interest in your product or service. Second, there has to be an expressed intent that is clear enough for you to act upon it (i.e., filling out a form). Third, this person must be able and willing to provide their contact information so that you can follow up with them.
What are the benefits of having quality leads? There are many tangible benefits when it comes down to getting more qualified leads for your business! First off, every time somebody fills out a form on your website or gives you their email address—it’s another opportunity for someone who might actually buy something from you someday! Second, you can now follow up and start nurturing that lead into a sale! Finally, you’ll be able to build your audience and regularly be able to market to them via email marketing or other methods on an ongoing basis.
Are You Frequently Getting Unqualified Leads?
How do you know if you’re frequently getting unqualified leads? If your sales team is constantly complaining about their lack of qualified leads, then it’s possible that there are many unqualified people filling out your contact forms.
What makes someone an unqualified lead? There could be a number of reasons as to why somebody would not qualify as a lead. First, they might not have any interest in your product or service at the moment. If that’s the case then you should adjust your lead magnet—or offer something else that is attractive to them! Second, it could be because of a lack of clarity and intent on their part (i.e., no clear reason for why they’re filling out a form). Finally, this person may also be unwilling to provide their contact information so that you can follow up with them.
Are You Not Getting Enough Enough Leads?
Not enough leads? If you don’t have enough leads for your business, then it could be a problem. This could be from a lack of web traffic, lack of SEO optimization, and other inefficient use of digital marketing tools available to you and your business. This could also mean that enough people aren’t currently interested in the value of your product/service—or they’re just unwilling to share their contact information with you.
If your website isn’t converting, there are several reasons why this could be the case. The first is due to lack of website traffic. Only a fraction of visitors to your website will become qualified leads so if your site is not getting enough visitors, it can be difficult to convert these leads. Another reason why your website may not be converting could have something to do with the fact that people don’t understand what you offer or why they should care about it. In other words, there needs to be a high level of clarity and intent on their part. Third, your website may appear unprofessional and people may be afraid to fill out your forms and give you their private information.
How Can I Get More Qualified Leads?
How do you fix a website that isn’t converting? In order to fix a website that is not converting, there are many tactics and strategies involved. First off, make sure your site has high-quality design elements—such as well-kept colors, fonts, is structured properly, etc. Second of all, make sure it’s easy for people to use— user experience is critical. Also, make sure that your website is clear about what it offers and why people should care. In other words—make sure there’s a high level of clarity with regards to the value proposition. Finally, you’ll want to optimize for social sharing, as well as search engine optimization (SEO).
Contact Brown Creative For Quality Leads
Are you frequently getting unqualified leads or not enough leads? We can help you get more qualified leads by improving your website design, user experience, and your digital marketing strategy! Contact us today to schedule a consultation!
